Among Americans, football was the most popular sport during the second half of 2022, with the NFL dominating all 25 of the most-watched linear programs, Samba TV said.Sports continue to be the most powerful drawing card for traditional linear television services, with women’s sports demonstrating a new area for explosive growth in 2022.More than half of subscription cyclers say they did so because they were only interested in one program per platform making it difficult for streamers to promote further content discoverability.consumers say they have subscription cycled in the last six months and 69% plan to cycle in the next six months. They frequently then move on to an interesting program or movie on a different service app. So-called subscription cycling is a growing trend, where viewers sign up for a streaming service to watch one program and quickly cancel the subscription when they are finished watching it.adults subscribe to two or fewer streaming services. Most cord-cutting households say they are unwilling to replace their $100 cable bills with the same spending levels on streaming subscriptions. ![]()
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